Do New & Used Car and Truck Dealers Ever Have Real Sales?
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I can answer that with a single word.
No!
I want you to forget about new & used car sales. Forget about lease specials. Forget about any automobile advertising you see on TV, see in the Newspaper, or hear on the Radio.
I want you to think of it this way - Any Advertisement for New & Used Car & Truck Sales = Higher Profits for Dealers.
Profits are generally higher because most people think the word "sale" means a lower price.
And for most retail businesses, that's true. Not for the Car Business though.
New Car Dealers and Automobile Manufactures think of a "sale" as an exciting time where the buyers "common sense" goes right out the window.
Letting the Manufacturers or New Car Dealer Advertising influence you in any way is a huge mistake and is a fools game - I'd suggest you tune all of it out.
To Good To Be True
Let's have a little fun! See if you've heard, read or seen these types of advertisements in your town.
- We'll pay you $1000 if you can beat our deal! Yeah- after you get a buyers order from the other Dealer, signed by their GM, in blood of course.
- One Dollar over Invoice! By the way, the dealer keeps the rebates and the incentives and they make $6000 in profit.
- Thousands off of MSRP due to Special Purchase Vehicles! Oops- didn't we tell you that "Special Purchase" means Used or Demo's.
- We'll Pay Off Your Trade- No Matter How Much You Owe! Even if you still owe $10,000! Yep, and we'll roll that amount right into your new Loan, doubling the payment.
- Up To $12,000 Off! $12,000 Off Of What?
- Now Through Sunday- 25% Off All New....Twenty Five Percent Off Of What?
- New (add whatever model you like) That Normally Lists For $22,750 Are Yours For $16,750! The fine print says "with $4,000 Down and $5,000 Trade Equity.
- Brand New (add whatever model you like) For Only $110 A Month! The Fine Print says with $2500 down and an 84 month Loan.
- $160 A Month For A Top-Of-The-Line (add whatever model you like)! This Is Not A Lease! That is correct - It's a Balloon Loan - $160 a month for 71 months - Final Payment of $17,000.
- No Payments Till February 2010! Then you get to start paying on a car, van, truck or SUV only worth 60% of what you paid for it and the Interest Rate is criminal.
- Free Caribbean Vacation (or where ever the Dealer arranged a Free Time-Share Sales Pitch) When You Purchase A Brand New....Some of the highest profits I've ever heard of are a result of this gimmick, or something similar!
Is There Really A Best Time To Buy A New Car, Van, Truck or SUV
Since we now know that New Car Sales are a Fantasy, is there really a best time to buy a new vehicle? There certainly is!
Anytime you do your homework and approach the new or used car purchase the right way - that's a great time to buy a new vehicle.
Here's a couple of other thoughts about the best time to buy.
- Tuesday Nights - Usually a very boring night for the Car Dealer - a good time to be a buyer.
- The day before the last day of a month - If monthly sales goals haven't been met, it's a buyers market.
- Check the Weather Forecast - If heavy rain is forecast for a day or more, and you're ready, it's a great time to buy. On those types of days, Dealerships are like an Iraqi Army Base - deserted - and it's a great time to be a buyer.
- Between the 15th of December and the 30th of the December - Everyone is doing the "Christmas Thing" - Dealerships are empty so it's a great time to buy.
Be Smart - ignore every bit of advertising you ever hear or see. And only shop for cars and trucks on the days we highlighted above.
I do have an obligation to point out that not all Car Makers, Dealers, Salespeople, Insurance Companies and Banks are greedy or crooked. This site is dedicated to honest Companies and their Professional Employees who've grown weary of the ignorant and classless giving the automotive related industry a black eye......a black eye that I feel is very close to being permanent.
By using these new and used car guides, I hope to be able to help you find the Best Businesses, and the Professionals that represent them, with very little effort on your part and help you....
Save More Money and More Time Than You Ever Have Before.
It is also my hope that these Companies and the Professionals that represent them will have more business than they can handle - a reward they justly deserve.
Thank you for visiting My New Car Purchase - and please take 5 seconds to or perhaps let a friend or relative know about us - Click here to send this page to a friend.
I guarantee that you will have an exceptional experience the next time you buy a car, van, truck or SUV - again, thank you for visiting this Web Site!
Tom O'Leary - "A Concerned Dad....and Automotive Analyst"
New Car Purchase - Exceptional New Car Purchase Advice and Automobile Purchase Strategies for your next new car or used automobile purchase.
Feel free to e-mail me at: Tom at my new car purchase (no spaces) dot com - or take a few seconds to send a question or comment by Clicking here
P.S. Make sure you check out the My New Car Purchase Blog.
To see specific information on how to have the best new car purchase you've ever had, click on the My New Car Purchase links listed below.
